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Privacy Policy

Last updated: 25 August 2026

About this policy

Applied Intelligence Africa ("AIA") is a trading brand of Luna Collective (Pty) Ltd, registration number 2024/368715/07.

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This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, register for training or otherwise interact with AIA.

 

We are committed to handling personal information responsibly and in accordance with applicable South African data protection law, including the Protection of Personal Information Act, 2013 ("POPIA").

Information we collect

Depending on how you interact with us, we may collect:

  • Your name and surname

  • Email address

  • Telephone number

  • Job title or role

  • Company or organisation

  • Information you provide when requesting corporate training

  • Information you provide when registering for a course

  • Your training interests and current use of AI tools

  • Booking and transaction information

  • Communications you send to us

  • Technical information relating to your use of our website, such as device, browser and website activity information

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We only collect information that is reasonably required for our business and training activities.

How we use your information

We may use your personal information to:

  • Respond to enquiries

  • Process course registrations and bookings

  • Provide training and related communications

  • Manage payments and transaction records

  • Send booking confirmations, reminders and joining information

  • Prepare corporate training proposals

  • Provide customer support

  • Improve our website, programmes and services

  • Maintain appropriate business and financial records

  • Send marketing or programme updates where you have agreed to receive them or where otherwise permitted by law

  • Meet our legal and regulatory obligations

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We will not sell your personal information.

Payments

Online payments may be processed through third-party payment providers, including Peach Payments.

 

Payment providers process payment information according to their own privacy and security practices. AIA does not need to receive or store your complete card details in order to process an online payment.

Bookings and online training

We use third-party services to operate parts of our booking and training process. These may include Wix for our website and booking system, Google Workspace and Google Meet for communication and online training, and payment providers used to process transactions.

 

Personal information may be processed by these providers where necessary to provide the relevant service.

Cookies and website information

Our website may use cookies and similar technologies for essential website functionality, security, analytics and, where enabled, marketing.

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Where required, you can manage your cookie preferences through the website's cookie controls.

Marketing communications

If you choose to receive updates from AIA, we may contact you about upcoming programmes, training opportunities or relevant AIA content.

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You can unsubscribe from marketing communications at any time using the unsubscribe option provided or by contacting us.

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Administrative communications relating to a course or service you have booked are not marketing communications and may still be sent where necessary.

Sharing information

We may share personal information with service providers where this is reasonably necessary to operate our business, website, bookings, payments, communications or training.

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We may also disclose information where required by law or where necessary to establish, exercise or defend a legal right.

 

We do not sell personal information to third parties.

Information Security

We take reasonable technical and organisational measures to protect personal information against loss, unauthorised access, misuse or disclosure.

 

No online system can guarantee absolute security, but we aim to use reputable service providers and appropriate safeguards for the information we process.

Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business records or to meet legal, tax and regulatory requirements.

Your rights

Subject to applicable law, you may ask us to:

  • Confirm whether we hold personal information about you

  • Provide access to your personal information

  • Correct or update inaccurate information

  • Delete information where we no longer have a lawful reason to retain it

  • Object to certain processing of your information

  • Stop sending you direct marketing

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To make a privacy request, contact us at sales@appliedaiafrica.com.

 

You may also have the right to lodge a complaint with the Information Regulator of South Africa.

Changes to this policy

We may update this Privacy Policy when our services, technology or legal obligations change. The latest version will be published on this website.

Contact

Applied Intelligence Africa
A trading brand of Luna Collective (Pty) Ltd
Registration number: 2024/368715/07
Cape Town, South Africa
Email: sales@appliedaiafrica.com

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